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Welcome to
Your VEG deserves better. And frankly, so do you!
Our Mission
We're on a mission to help people eat more vegetables by giving them the skills, knowledge and inspiration to turn veg into delicious, nourishing meals - while wasting less and saving money.
Our Values
1
Flavour First
If it doesn't taste good, we don't want it on our plate or in our mouths, and neither do you! We believe vegetables should be bold, craveable and genuinely enjoyable - not forced.
2
Practical, Real-World Approach
No perfection required. Just simple techniques, smart tips, and realistic ideas that work in everyday kitchens, budgets, and schedules.
3
Judgment Free Zone
There are no food rules here. We meet people where they are and support curiosity, building confidence, and progress - without guilt or shame.
Main Character Recipes (aka Main Meals)
Morning Glory & Pork Stirfry
Spanakopita
Tofu Larb
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